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e-RFM is the fast and easy way to score and segment customers by recency-frequency-monetary (RFM). RFM segmentation improves response and increase profits. ...
Libey on RFM  Product Penetration  Profit Modeling  Prospect Grading  Prospect Modeling  Response Lift  Zip Modeling 
www.e-rfm.com - 2009-02-06
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